QR Codes the Big Mobile Marketing Tool?

QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code...

Analytics firm acquired for 120% premium by IBM

As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the...
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