So, You’ve Created a Great Brand, Now What?

Creating a strong and effective brand is important for businesses large and small, but simply creating your brand is not enough. Branding experts estimate that 35 to 40 percent of a company’s market capitalization can be equated with the company’s brand. A potential...

QR Codes the Big Mobile Marketing Tool?

QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code...

Analytics firm acquired for 120% premium by IBM

As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the...
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