Posts from June 2014

Deadly Marketing Mistake #20: Not Knowing Where Your Ideal Clients Are

Where are Your Ideal Clients? We’ve already discussed the importance of knowing who your ideal clients are. The next step is discovering where to find them! Everyone is on Google and Facebook, right? Well, maybe in the beginning. But we all are separating. Sure, most of us hold a Facebook account, but is that where your ideal […]

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Tuesday Tips: Pay Attention to Referring Sources

Find out which websites, including social media and paid advertising, send you the most and best traffic. Start paying attention to your referring sources in Google Analytics. When you go to Google Analytics for your site, navigate to “Acquisition” then to “All Referrals.”  This will show you what sites refer visitors to your site. Now, two […]

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Deadly Marketing Mistake #19: Not Knowing Your Marketing Budget

How much do you plan on making this year? If you only have referral sources, then take those referral sources and add 20%.  A good web campaign should bring you about 20% above and beyond your other sources. A great web campaign will bring you much more in terms of percentage. Now take that 20%, […]

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Deadly Marketing Mistake #18: Not Having a Referral System

A few weeks ago, we wrote a blog post about how people find attorneys these days. Despite being replaced by the Internet as the top source of business for law firms, “recommendations from friends and family” is still the second most used method of finding attorneys (and any service professional, really). Just because you have […]

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Deadly Marketing Mistake #17: Not Listening

“People tell us who they are, but we ignore it because we want them to be who we want them to be.” Donald Draper I have boiled it down to Six Rules for SEO/Social Media Marketing Success: Listen Consummate Curate Mediate Facilitate Initiate These are in order of importance. You are probably doing it backwards […]

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