by Ian Garlic | Jun 19, 2017 | authenticWEB
Some of you may ask – why is a video marketing dude telling me about logos? That is actually a good question. However, I’ve been involved in a lot of the creation of logos, because this is a part of video marketing. Being a marketing consultant, I have... by Ian Garlic | Jun 16, 2017 | authenticWEB
Let’s take a step back: what’s the goal of getting a case story, or a case study? Normally, it’s about getting leads and telling a story. You want someone to connect with your customer. You want your prospects to remember you, and to endear your... by Ian Garlic | Jun 16, 2017 | authenticWEB, Web Design
We are pleased to announce the launch of the new website for blu on the avenue, part of The 310 Restaurant Group. Our team was tasked with developing a new site that was easier to navigate and focused on their sushi and craft cocktail menus. Easy Navigation As the... by Ian Garlic | Jun 15, 2017 | authenticWEB
What makes a good case study? A good video case study always tells a story. Unfortunately, not all video case studies get this right because they always rely on data like numbers and outlines – which is why audiences don’t normally remember the stories...