The Power of Online Video: Video FAQs
A while back, we talked about video blog posts, one of the six types of videos we create for our clients here at authenticWEB. This week, we will continue with one of our other categories, Video FAQs. What are Video FAQs? We create Video FAQs to answer the most common...
3 Ways to Do Long-Form RIGHT
What is a Long-Form Content? Long-form content is likely what you think it is. It is a large amount of content. Usually exceeding 1000 words, these meaty pages have plenty for the eye to feast on. These pages are known to work as Google uses it as one of their...
Do You Need More Referrals for Your Law Firm?
Referrals are an essential source of business for most law firms and they provide the highest quality clients to work with so getting more of them should be a priority. As an experienced attorney marketing firm we are familiar with both the need for referrals and with...
How to Get More Referrals For Your Law Firm
Click here to watch part two of this video series and learn the 9 systems that will get you more referrals for your law firm. According to Wikipedia referral marketing is, “a method of promoting products or services to new customers through referrals, usually word of...
Does SEO work for Attorneys?
Word of mouth advertising - for years, this phrase constituted the beginning and the end of marketing “strategy” for many law firms. Sure, there were TV ads, radio ads, and The Yellow Pages but for many firms referrals generated the most business. This strategy...
“The Dress” and the Fundamental Attribution Error
The Black/Blue and White/Gold dress situation caused a stir at my house. My wife and I work in essentially artistic fields, so color is often a topic. My wife, Jessica, has a Masters in design from NYU and worked in animation on motion pictures and now teaches web...
Does your SEO company “guarantee” rankings?
As a sales consultant at authenticWEB I speak to both prospects and current clients regularly. During conversations with current clients one of the things I always ask is, “How is business?” In that same vein, when I speak to prospects I always ask, “What are your...
Why you should pay attention to client feedback.
Do you know what your clients think about your business? Most people think of feedback in relation to product releases or employee reviews but what about feedback for small businesses? Do you know what your current clients think about your business? How was the hiring...
Are you attracting the wrong type of client?
How would you rate the quality of the clients your firm works with? Answer honestly. Are they the type of client you enjoy working with? Would you describe them as your ideal client? If not, a simple tweak in your marketing strategy may be all it takes to start...
Are your blog posts too short? Too long?
One of the best things you can do to improve your authority on the Web and search rankings is blogging. We recommend blogging frequently in order to boost the aforementioned results and to show your prospects that you are actively engaged in your business. One of...