Category: authenticWEB

How to Make a Great Logo

Some of you may ask – why is a video marketing dude telling me about logos? That is actually a good question. However, I’ve been involved in a lot of the creation of logos, because this is a part of video marketing. Being a marketing consultant, I have been involved in the creation of some […]

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How to Ask for Great Testimonials

Let’s take a step back: what’s the goal of getting a case story, or a case study? Normally, it’s about getting leads and telling a story. You want someone to connect with your customer. You want your prospects to remember you, and to endear your authenticity, and convert more by helping them realise your authority. […]

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New Site Launched for blu on the avenue

We are pleased to announce the launch of the new website for blu on the avenue, part of The 310 Restaurant Group. Our team was tasked with developing a new site that was easier to navigate and focused on their sushi and craft cocktail menus. Easy Navigation As the sister restaurant of The 310 Restaurant […]

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What Makes A Good Case Study

What makes a good case study? A good video case study always tells a story. Unfortunately, not all video case studies get this right because they always rely on data like numbers and outlines – which is why audiences don’t normally remember the stories they tell. The perfect video case story is the one that […]

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Video Marketing, and 6 Reasons Why It’s Important

Most company’s marketing strategies are starting to become dated. There’s too much emphasis on traditional methods with no interest in trying out something new. Does it work? Probably. After all, there is a reason these became standard practices and have survived decades of makeovers in the marketing world. However, many lose out on growth opportunities […]

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