by Ian Garlic | Sep 19, 2014 | authenticACTION, authenticWEB, Marketing
How Do Clients Choose You? The best way to avoid the Yellow Pages Mindset is to think holistically about your internet marketing. When potential clients consider hiring you, they don’t just look at one piece of your marketing and then instantly decide to hire... by Ian Garlic | Sep 12, 2014 | authenticACTION, authenticWEB, Social Media, Twitter
Purpose of Hashtags While many people use hashtags as a form of commentary these days (#dontusehashtagslikethis), their intended purpose is to sort content by themes. Using hashtags is a great way to find relevant conversations on social media. By utilizing a hashtag,... by Ian Garlic | Sep 4, 2014 | authenticACTION, authenticWEB, Web Design
Website Design 101 One of the biggest marketing mistakes in web design is something we like to call the Fire Hose Approach. This is when you put everything imaginable on the homepage, without clear direction of what exactly you want website visitors to do next. You... by Ian Garlic | Aug 28, 2014 | authenticACTION, authenticWEB
What is a Video FAQ? Quite simply, a Video FAQ is a short video where you answer a specific question someone might have about you, your business, or your industry. It’s like your answering a client’s question face to face, without them actually coming to... by Ian Garlic | Aug 21, 2014 | authenticACTION, authenticWEB
Get the Clients You Really Want Before hire a website designer or spend more time on SEO identify your ideal clients. If you have no aim, your marketing will probably not be effective. Imagine talking to one hundred potential clients in one room. In order to talk to...