Category: Marketing

Video Marketing, and 6 Reasons Why It’s Important

Most company’s marketing strategies are starting to become dated. There’s too much emphasis on traditional methods with no interest in trying out something new. Does it work? Probably. After all, there is a reason these became standard practices and have survived decades of makeovers in the marketing world. However, many lose out on growth opportunities […]

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What Makes a Video Case Story Great?

Love them or hate them, video case stories are an integral part of any marketing strategy. It gives customers the chance to hear a story involving people just like them. They will not only see the results your business provided, they’ll see how grateful your customers are and the passion you have. The problem is […]

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Website Redesign Leaves O’Baker and Lepird Shining Like Gold

If you’re looking for someone to help handle your money, you’re going to need someone you can trust. This means plenty of experience, services and information to get you prepared. O’Baker and Lepird needed a modern looking website that confidently shows visitors they’re ready to meet those needs. Our design team successfully updated the firm’s […]

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The Most Compelling Call-to-Action on the Web

It’s a known fact that video has become a defining feature of online marketing for business owners, entrepreneurs and legal entities alike. In the past year we’ve seen Twitter launch autoplay videos in our feeds, Facebook giving businesses new opportunities to advertise using video, and the start of live streaming on entities like Periscope. (Now, […]

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Composing a Case Study

Some of the best stories to share with potential clients are case studies. Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave. When writing a case study, think about the story you’re telling from a potential client’s perspective; they […]

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