by Ian Garlic | Apr 18, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
Dr. Robert Cialdini states there are 6 major weapons of influence. These weapons all apply to your personal injury practice, to your marketing and to your life. They are as science as “science of the mind” can be. The methods have been tested over and over again, and... by Ian Garlic | Apr 15, 2014 | authenticWEB, Marketing, Personal Injury Mistakes, SM Marketing
If you are truly good at cocktail parties, you ask a lot of questions and are curious about people. People like curiosity, especially when it’s about them. According to Todd Kashdan’s Curious, you seem smarter, better looking, and all around... by Ian Garlic | Apr 11, 2014 | Personal Injury Mistakes
No One Needs Personal Injury Attorneys. It’s a Delusion of the Yellow Pages Mindset. Symptoms of the Yellow Pages Mindset: Losing money trying to rank for 1 to 15 specific terms in Google Expensive SEO not working Low conversion rates Constantly turning off potential... by Ian Garlic | Apr 8, 2014 | Personal Injury Mistakes
If you have been a Personal Injury Attorney for any length of time, you most likely have fallen victim to what I call “The Curse of The Expert.” Symptoms include: Using jargon/lingo Thinking the public cares about most of your credentials Thinking your peers know what... by Ian Garlic | Apr 4, 2014 | Personal Injury Mistakes
An ideal client is your dream book of business. Most business people are afraid of shrinking their target base because it will mean less money. This is a common fallacy. Laser focus leads to better results for many reasons. What are Ideal Clients for Personal Injury... by Ian Garlic | Apr 1, 2014 | Personal Injury Mistakes
There is little worse than a scripted video for services. I think having no video is a mistake, but poorly produced, scripted video is a bigger mistake. Scripted videos lead to several problems for personal injury attorneys: possibly coming off as inept or even as a...