Inbound Marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to find, and draws customers to the website by producing interesting content. Contrasted with outbound marketing that tries to “buy, beg, or bug” its way in, inbound marketers “earn their way in” by publishing helpful information and demonstrating their expertise.