by Ian Garlic | Dec 5, 2014 | authenticACTION, authenticWEB
Form Follows Function As you create content and videos for your website and social media, you should decide on the purpose of that content. Are you trying to establish authority? Trying to get them to call you? Trying to get them to visit more webpages on your site?... by Ian Garlic | Dec 5, 2014 | authenticWEB, Service SEO, Video
Recently I talked about the benefits of sharing videos using Instagram. But one thing that should also be mentioned and looked into is a platform that shares approximately 60% of videos worldwide. Facebook is a heavy hitter when it comes to social media and as a lot... by Ian Garlic | Nov 21, 2014 | authenticACTION, Social Media
One of the worst things you can do on your business’s social media sites is to strictly post information – random articles about your industry that don’t connect you with your audience. We’ve talked in the past about sharing your stories on... by Ian Garlic | Nov 17, 2014 | authenticWEB, Marketing
You may have heard about inbound marketing. Unlike traditional “outbound” marketing, where you go to the potential clients, you entice them to come to you instead. You promote your company through blog posts, online video, SEO, social media, and other forms of content... by Ian Garlic | Oct 24, 2014 | authenticACTION, authenticWEB, SM Marketing, Social Media
At authenticWEB, we always strive for authenticity. We also tell you to use testimonials as much as possible. People connect to authenticity, which is the story or the “Why” behind what you do. It’s what gets you going and keeps you going in your job. For me, I love...