RowFeeder has launched an analytics solution that measures social media data within Microsoft Excel that is compatible with Google Docs.

Marketers and brands no longer have to export data but rather receive pre-populated charts in Excel. All tables and visualizations are based on the company’s new raw media data.

The purpose o f this new solution is to bring the information to marketers in a familiar format.

RowFeeder can populate data from Facebook and Twitter using any word, phrase, hash tag, or username. The solution tracks how often and where a topic is being discussed, along with information about the people who are doing the discussing.

Other RowFeeder capabilities include being able to determine a return on investment (ROI) for social media.

RowFeeder is currently a free service but offers service packages for professionals and Enterprise Businesses ranging from $5-$250 per month.

Courtesy of Mashable.com