In this series, I am going to review topics like Website Design for your law firm, Online Video and SEO. There are a lot of mistakes I have seen in website design and it may be one of the costliest errors you can make for your Personal Injury Law Firm.
Here is a chart of who looks at your website.
You spend time and money on business cards, stationary, a sign, nice clothes and even advertising, but don’t hire a great personal injury law website designer. What’s up with that?
Here’s a little secret.
EVERYONE sees your website before hiring you, most likely multiple times.
When I see an old website, I can almost smell the dust and hear the typewriter. While these ideas are quaint, and libraries are nostalgic, “Quaint” and “Nostalgic” are NEVER the qualities someone wants when hiring a personal injury attorney to represent them for their accident case.
When you have an old website design, I get the feeling you have been playing golf since 1995. When you have a poor website design, my opinion of your services declines.
Why do you care about my thoughts? I have a team that talks about creating the best website design everyday. We know how the public uses websites. As a personal injury attorney, the general public is your consumer and what they feel should be important to you.
You get all of you clients by referrals? A poor website design is costing you.
You are #1 on Google? A dated website design is costing you.
You should be evaluating your design on a regular basis, and expect to change it every two years. Yes. Every two years.
Ok, science time.
I have seen good website design increase conversion rates 50 to 3,000%. Let’s do the math using the low numbers.
Assume every potential client is coming to your site.
You get 6,000 visitors a year. (That’s low. Some of our Search Engine Optimization Personal Injury Clients get that in a month)
Right now you are getting six calls per month. Two good cases at an average of $50,000 in revenue per case (Still working with low numbers here).
Conversion equals the number of calls from the website. If you have a crappy website, at worst we are going to increase conversion 30%.
Ok, so now instead of 6 calls you get 8 calls and one more case per month. That’s at least 12 cases a year and $600,000 in lost revenue for your Personal Injury Law Firm.
So, do you think $600,000 in revenue is worth doing a website design that works for your personal injury law firm?