Here is a list of 5 compelling reasons why using online video on your website should be an important aspect of your overall marketing and growth strategy:

Keep clients up to date with what’s new

Whether you are an attorney, a doctor, a baker or a professional, in general, staying current in your field is a must and the easiest and best way to keep your clients up-to-date on the latest trends is through video. This is a great way to build a long-lasting relationship between you and the viewer in a 1-on-1 engaging conversation.

It’s easier to grasp information visually rather than through text

40% of people will respond better to visual information faster than plain text. (Source: Zabisco)

Graphics and visuals help explain complex messages

Conveying important information through text alone can be lengthy and daunting for not only you but also the reader as well. Breaking down information using graphics and visuals in a video helps re-enforce key points, and also increases viewer engagement.

Your brand is uniquely you

Each video is personalized content tailored for you and your business. The videos in turn allow prospective clients to form unique bonds with you prior to the initial consultation!

Videos will continue to relay your story – 24 hours, 7 days/wk

Whenever a client has a question, your video(s) can provide the answers whenever, wherever they actually need it.

As a video editor for authenticWEB, I have edited and animated numerous videos for our clients and in-house projects for our company. The following video showcases great examples of some of the above topics I touched on in this article.

[vimeo 69974776 w=500 h=281]