Start With “Why” and Get More Business

Start With “Why” to Get More Business

Most of us have the natural inclination to finish our content or our videos with the “grand finale,” but this rarely works due to your potential clients’ short attention spans.

It’s difficult to get website visitors to spend more than a minute watching or reading your content – this is why you need to hook them from the very beginning!

Why to Start With “Why”

By starting your videos or written content with “Why”, it will:

  • Get more people to watch/read more of your content;
  • Be easier to actually start your content, giving you a purpose;
  • Make your content more interesting; and
  • Make it easier to think about your entire process.

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This week’s authenticACTION has tips on how to begin using the “Why” to your advantage. If you’re already signed up for authenticACTION, be on the lookout for this week’s email.

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