by Ian Garlic | Oct 31, 2014 | authenticACTION, Marketing
Want to attract and close more clients, and get more referrals? The best way to find opportunities to do this is to first define your sales process. We work with many professionals, and most of them only think about one part for their marketing: the call. Get enough... by Ian Garlic | Oct 30, 2014 | authenticWEB, Marketing, Web Design
You don’t have to be an expert to see that most human beings love complexity and tend to make things like products, designs and even websites as complex as possible. What’s surprising about this is that as consumers and users, we all love simplicity. We generally... by Ian Garlic | Oct 29, 2014 | authenticWEB, Marketing, News, Video
2015 is almost here, so my question to you is have you already prepared your marketing plan for the coming year? There are many predictions trending of what will be the best practices to use for business marketing. In fact, Wheelhouse Advisors took the opportunity to... by Ian Garlic | Oct 24, 2014 | authenticACTION, authenticWEB, SM Marketing, Social Media
At authenticWEB, we always strive for authenticity. We also tell you to use testimonials as much as possible. People connect to authenticity, which is the story or the “Why” behind what you do. It’s what gets you going and keeps you going in your job. For me, I love... by Ian Garlic | Oct 23, 2014 | authenticWEB, Video
I was reading an article this week in regards to 10 key guidelines to use for video marketing. Out of all that was listed, I felt that two of the mentioned tips were useful for our clients. In fact the core of the video content we create for our clients use...