by Ian Garlic | Oct 17, 2014 | authenticACTION, Web Design
What is a Call to Action? A Call to Action (CTA) incites website visitors to take immediate action in some way. A CTA can be used in the form of a banner, a button, other type of graphic, or text on a website. It contains a strong verb and commands the website visitor... by Ian Garlic | Oct 17, 2014 | authenticWEB, News, SEO, Social Media, Technology, Video, Web Design
For those looking to get a new website (or to update your current one), you might be curious as to what is the newest trend for your soon-to-be-great website. Here are some the highly anticipated design trends for 2015 and what they mean for your business’s website.... by Ian Garlic | Oct 15, 2014 | authenticWEB, Web Design
Our team recently wrapped up work on a website and we presented the final product to a visiting client. During the meeting, our client posed a question that we hear time and time again at authenticWEB. “Why is there so much white empty space on our web page?” My... by Ian Garlic | Oct 10, 2014 | Uncategorized
This week’s authenticACTION tip combines two of my favorite marketing elements – videos and infographics. As we’ve discussed numerous times, you absolutely need online video on your website if you want to stay current. Creating a simple infographic... by Ian Garlic | Oct 10, 2014 | authenticWEB, Marketing, SEO, Video
Without a doubt, search engine optimization (SEO) is extremely important for your website. You may also know that including videos with great content on your website is just as important. But you may not exactly know why it’s so critical. Here are a couple of...