Last week’s authenticACTION discussed the importance of mapping out your client’s buying process to identify opportunities to improve the quantity of quality calls you receive about your business. It’s important to realize your ideal clients don’t make an immediate decision and pick up the phone to hire you. Thoughts like, “Do I need this service?” “Do I need to hire an attorney?” “Can I fix this myself?” occur to your potential customers before and even after they call you.

Each point along the buying process (which you hopefully mapped out last week) is a place where you can educate and connect with your ideal clients. Every opportunity you take to talk to potential customers brings you a step closer to converting them into your ideal clients.

This week, take a look at the buying process you defined last week and think about every point where you can connect with a potential client. In this week’s authenticACTION email, I will discuss the best way to discover those opportunities for conversations at every step along the buying process.

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