We are over the moon to announce the newly launched website for Play with a Purpose. Play with a Purpose hired authenticWEB to redesign their website and encapsulate their purposeful play motto.
Purposeful Play has been at the company’s forefront and inscribed in their DNA for 25 years. Play with a Purpose understands how brainstorming activities aren’t just for kids. They make ‘playing’ work for striving businesses by infusing play-based strategies in meetings and training to encourage out-of-the-box thinking, risk-taking and problem-solving.
The team at authenticWEB stepped in and tested their own creativity to redesign their website.
Visit Play with a Purpose’s website to see all the creative spins our team designed.
New Design and Rebranding
Our team transformed Play with a Purpose’s brand to capture their imaginative platform and exhibit how powerful purposeful play can be for a company.
Even at a glance, their new brand and design can’t help stirring visitor’s creativity. The rebranding of their website shows how purposeful play isn’t just for kids, it’s for working adults to unravel new ideas and innovation for their company to dominate the competition.
In addition to their new design, authenticWEB made their website full width. Therefore, creating the pages across the whole screen. The full-width design allows visitors to think wider without being boxed into margins. With this design, the website can catch visitors attention and spark out-of-the-box thinking.
Not only is the website stunning on a PC, but it’s also mobile friendly and responsive. The authenticWEB team knows how important mobile-friendly websites are, so we made sure the website is just as stunning and navigatable from the touch of your phone.
We also incorporated long scroll onto the website to keep users entertained throughout their visit. Long scroll attracts a higher conversion rate by embedding clickable call to actions throughout a page visit. The long scroll also gave the team at authenticWEB the chance to do what we do best: storytelling. Now, Play with a Purpose’s creative story can be read throughout an entire scroll. Don’t take our word for it, see for yourself how authenticWEB created an inspiring website for Play With a Purpose and future visitors.