How Online Video Helps Connect You with Potential Clients

The last few weeks, we’ve talked about defining your buyer’s process to streamline your selling process and create opportunities to start more conversations with your ideal clients.

This week, I want to talk about addressing each of those issues or points of conversation on video. Because you’ve already pinpointed instances along the buying process where you can have¬†conversations, now you can actually start those conversations on video.

By thinking of all the questions a potential client might have, you can create videos that answer those questions before they’re even asked. Questions might include:

“Do I need to hire a(n) _____?”

“How much does it cost to hire a(n) _____?”

“Does _____¬†offer free consultations?”

You can even answer questions potential clients might be afraid to ask, like:

“What will people think if I hire a(n) _____?”

“Am I a bad person for needing a(n) _____?”

Answering these questions gives you a) the opportunity to create great videos and b) connect on a more personal level with your potential clients.

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