Many providers make the mistake of using testimonial videos. A testimonial is about YOU, but what people really care about is what you can DO for them. A Case Story is your patient’s personal experience with you and stem cell therapy. It showcases their results and focuses on storytelling because people remember stories. People buy stories. Stories create empathy and have the ability to put you into another person’s shoes. They resonate with us emotionally, and great stories stay with us long after they end. Remember that your patients have their own unique story and capturing these stories is vital to your marketing.

Sometimes it’s hard to talk about ourselves, why not let your best patients do the hard work for you?

DYNAMIC CASE STORIES

So now, you want to share your patients’ stories, but you know a few don’t want to be on video, some are located far away, and others would want to remain anonymous.

Well, Dynamic Case Story videos are perfect for you.

Interviews can be done remotely online or over the phone. After the interview has been completed our team will edit the audio for story. Then, our video editors will put together a high performing video using the audio from the interview, music, graphics, animation, and dynamic text.

Did you know that 80% of videos on Facebook are viewed without sound? Source

Having dynamic text used throughout your video will not only capture the attention of people scrolling through Facebook, but it will help reinforce the messaging of the story.

Compilation:

Many providers make the mistake of using testimonial videos. A testimonial is about YOU, but what people really care about is what you can DO for them. A Case Story is your patient’s personal experience with you and stem cell therapy. It showcases their results and focuses on storytelling because people remember stories. People buy stories. Stories create empathy and have the ability to put you into another person’s shoes. They resonate with us emotionally, and great stories stay with us long after they end. Remember that your patients have their own unique story and capturing these stories is vital to your marketing.

Sometimes it’s hard to talk about ourselves, why not let your best patients do the hard work for you?

LIVE VIDEO CASE STORIES

Chris Fletcher:

PROCESS:

The most common question we get is, “How does this work?” Once someone believes you may be able to help them, they want to know what’s going to happen next. With your Process Video, you can talk to patients about what they will experience upon working with you. This way they can track where they physically are during their stem cell therapy journey.

When you make a great Process Video, you empower your patients. They begin to feel like they are a bit of an expert on stem cell therapy. Instead of becoming frustrated by not seeing results right away, they can look back on the process and see it may take a few weeks for them to see ultimate results. This helps eliminate frustration and unhappy patients. Patients will research numerous providers before they find you. When they find your Process Video, most of their research is already done. A Process Video takes someone from start to finish and gives them a timeline of events.

SERVICEMERCIAL:

A Servicemerical targets a specific pain point. For stem cell therapy there’s a range of pain points it can help relieve. With a servicemerical you can share what you can do to help target and relive a specific pain. Maybe choose the most common pain your patients experience or the pain that receives the best results from stem cell therapy.

A Servicemercial video optimizes for the intention of your patient’s search. If they have chronic knee pain, a servicemercial can tackle your specific treatment for knee pain. This video gives you the opportunity to speak to a specific pain point while selling your therapy as a solution.

OVERVIEW:

An Overview Video explains the process and results of stem cell therapy. An Overview Video is your chance to talk about the before and after treatment of stem cells. You can share your success rates, the small side effects, and how many patients it’s impacted. This will allow potential patients to know more about you and your practice and feel more comfortable working with you.

ABOUT US / BIO:

Did you know your About Us page is the 2nd most used page on your website? Most people don’t even put a video on there, and how can you expect to connect with your potential patients? About Us/Bio Video is your chance to share with potential patients your personal story, why you got into stem cell therapy, and how it’s changed you and your patient’s lives. It’s less about your credentials and more about your passion to relieve your patient’s pain. By the time someone gets to your About page, they know you can help them. They most likely have done some preliminary research, and now they want to know WHO is helping them.

CASE STORIES:

HOW TO:

FAQ’S / BLOG POSTS:

Anticipate patient questions before they ask, with video FAQs. You should use these videos to address the common concerns of patients before they occur. When YOU are answering those questions, you can decrease patients worries, and increase their confidence in YOU. You become the stem cell therapy expert. You become the stem cell authority.