Get the Clients You Really Want
If you have no aim, your marketing will probably not be effective. Imagine talking to one hundred potential clients in one room. In order to talk to everyone, you have to limit your time and attention to each client. At the end, maybe one or two of them will decide to hire you. Now imagine you’re in a room with just 10 people. Suddenly, you can devote much more time to really selling yourself to these people, and thus three or four of them decide to hire you. Which scenario sounds better? Obviously the smaller room with less potential clients!
Focus Your Marketing Efforts
By identifying your ideal clients, you narrow the scope of your marketing. This scares some people – they think, “I can’t limit myself! I must take every case!” But if you’re truly honest with yourself, you don’t want to take every case that comes your way. You want clients that you enjoy working with, or that challenge you, or that provide the greatest returns. When you identify your ideal clients, you can focus on the types of cases you want without having to spend more money or more time.
Learn How to Identify Your Ideal Clients
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