Responsive web design is an approach to web design aimed toward making websites that are as attractive and functional as possible on every device used to access it. If someone on a mobile device opens a responsive website, it will resize and rearrange objects on the site based on the dimensions of the mobile device. So why does your website need to work on mobile devices?
Great SEO (Search Engine Optimization) is something every business owner who is trying to make it online should strive towards. Great SEO will ensure that your website stays high in search rankings. This will in turn allow your ideal customers to find you with relative ease simply by searching for a few key terms. Having a website that is designed and developed responsively removes the need for a separate mobile site. This ensures that all the content on your site is served from the same source. A quote from Google’s website reads:
“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”
What this means is that by having the same website across every device, you are making it easier for search engines like Google to scan through your content and code, improving your SEO. In this way, responsive web design is an excellent way to reach more customers and save money at the same time.
A study in January of 2014 shows us that mobile devices constitute 55% of Internet usage in the United States. It is no mystery that use of mobile devices to surf the web is growing at a substantial rate and as users we want the full experience every time we visit a website, but unfortunately this is often not the case.
How many times have you been to a website on a smart phone or tablet only to find that part of it was cut off, or the information was not easily accessible? Imagine one of your prospects about to make a purchase on your site, or about to contact you for a quote when suddenly they find that the capabilities they need aren’t accessible on mobile. Do you think they’ll hang around your website waiting for it to get fixed?
The truth is that they won’t and will instead go to one of your competitors. Responsive web design ensures that you won’t lose any customers because of inaccessibility. In today’s world every user, mobile or not, must be considered to ensure your success.
Preservation of Design
There are many resources available on the web today that can make your website “Mobile Friendly.” These aren’t always the best option, however, as they do not take in to consideration your overall design and message. Branding and design are essential to making yourself or your business stand out in the crowd.
Responsive website design and development from the very get go safeguards your content and ensures that your branding stays the same no matter what screen somebody views your site on. Don’t convolute your message with a mobile site. Instead, have your website designed and developed responsively.