by Ian Garlic | Apr 20, 2018 | Video Marketing
Video Marketing and Storytelling. Many great marketers talk about how video drives business. Videos make you an authority. One of our clients, Doug Richards, a criminal defense attorney in Colorado, said, “People walk in and feel they know me. I’m their friend... by Ian Garlic | Mar 23, 2018 | aW Marketing, Case Studies, Marketing, Video Marketing
Foremost, the perfect video case study is actually a story. No one remembers “studies” unless they contain some groundbreaking fact. Even then, we put those groundbreaking facts into the context of a personal story. For example, we’ll talk about a stat, “only 4%... by Ian Garlic | Nov 27, 2017 | Video Marketing
Have you ever had a sudden dip in calls? Have you had a lot of prospects disappear? Or, all of a sudden, the people who said “yes” to your services don’t follow through? Do a lot of people say “You’re too expensive?” If you’re selling services, especially high ticket,... by Ian Garlic | Nov 15, 2017 | aW Marketing
As a business owner, it’s easy to forget how powerful someone else’s words can be for your own business. “Nobody sells you better than someone else.” Go to a party where someone talks about themselves nonstop. Does this make you think, “Gee, I want to be around that... by Ian Garlic | Nov 1, 2017 | aW Marketing, Case Studies
When Tommy Yionoulis of OpsAnalytica started his business, his team struggled to develop a successful marketing strategy. Nobody on his team had any prior experience in marketing, but they knew they needed to do something. They started reading any book on digital...