What is a Video FAQ?
Quite simply, a Video FAQ is a short video where you answer a specific question someone might have about you, your business, or your industry. It’s like your answering a client’s question face to face, without them actually coming to your office. You might think this sounds counterproductive – after all, don’t you want potential clients coming in for a consultation? – but Video FAQs are not the same as consultations with specific clients. Video FAQs might answer questions like, “What is alimony and how is it handled?” or “Should I blow into a breathalyzer?”
These are questions someone may type into Google (you’d be surprised how specific some searches can be!) and the person searching will find your Video FAQ. Now, the next time they have a similar question they will come to your site first to find an answer as you’ve proved yourself to be knowledgeable on the topic.
Benefits of Video FAQs
There are several benefits to putting Video FAQs on your website, YouTube, or social media platforms.
- Prove you are an authority on topics related to your business.
- Connect more personally with potential clients.
- Add valuable content to your website.
- Increase traffic to your website without extra marketing.
Read our video editor Bianca’s more thorough explanation of the benefits of Video FAQs.
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The next step is to find out how to start making Video FAQs. If you’re already signed up for authenticACTION, check your inbox for this week’s ACTION tip. Not signed up yet? No worries. Click the link below to sign up for authenticACTION and begin improving your business by 1% each week – totaling 167% improvement in one year.