The Benefits of Sharing Small Business Videos on Facebook

Recently I talked about the benefits of sharing videos using Instagram. But one thing that should also be mentioned and looked into is a platform that shares approximately 60% of videos worldwide. Facebook is a heavy hitter when it comes to social media and as a lot of you maybe aware, a lot of people use it for posting information both professionally and personally.

Here are some facts and things to consider in order to make sharing video content with clients easier:

  • The less work a client has in trying to share your content, the easier it is for others share it as well.
  • Aside from YouTube, Facebook is the second largest referral source for video and is the most active social media platform, with 61.2% of Americans favoring it for sharing video content.
  • On-the-go content is needed more than ever – Mobile device use is steadily increasing in popularity as well as the need to have content accessible at a moments notice.
  • 17.9% of internet users share videos across their social feeds more than once a week

My rule of thumb is to allow videos to be exposed to as many viewers as possible. If you have not yet considered sharing your business videos on Facebook, I hope that these facts will encourage you to either start right now or add them into your 2015 Video Marketing Plan.


The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.