CEOs are Finally Warming Up to Social Media

Generally, social media is one of the most infrequently used ways for CEOs to
connect with people, but a global CEO study hosted by IBM strongly suggests that it
should jump to the top two within the next three to five years. IBM also predicts
that, within five years, at least fifty-seven percent of CEOs will make use of social
media to interact with their customers. Currently, sixty-four percent of CEOs
worldwide whom IBM surveyed believe that social media is good for marketing, and
their responses indicate that most are optimistic about social media’s ability to
deepen relationships and encourage cooperation. Overall, it seems that CEOs want
to use social media to get new ideas and responses from customers, not just to
advertise. However, the most common way CEOs currently use social media is to get
information about customers, not to actually interact with them.