This week’s authenticACTION tip combines two of my favorite marketing elements – videos and infographics. As we’ve discussed numerous times, you absolutely need online video on your website if you want to stay current. Creating a simple infographic video is an awesome way to:
- Improve Conversion
- Add Visual Interest
- Shake Up Your Video Strategy
“Animated infographic videos are especially well-suited for explaining concepts, ideas, technologies, and issues that are vague or esoteric. Explanatory infographics videos are emerging as a powerful communication format for businesses and organizations.’ [Source]
Below is an example of an infographic video detailing the value of energy conservation (which fits perfectly with our company culture). This video is obviously more advanced and wasn’t created in an afternoon, but you can see the appeal of the infographic style clearly and it’s a great example of how these types of videos can boost your website content.
Easy Way to Create Video Content
The best part about infographic videos is that you don’t even need camera equipment to create one! All you need is two free computer programs that will make producing an infographic video a cinch. Sign up for this week’s authenticACTION email to discover which two programs I’m talking about.
I created this week’s authenticACTION Tip found in the email in about twenty minutes with minimal effort. I don’t mean that to sound like I didn’t try – I just want you to realize how easy it truly is to create one of these infographic videos for your website!
Click the button below to sign up for this week’s authenticACTION and to receive the infographic video I created (which has the secret on how to make one of your own).