Referrals are an essential source of business for most law firms and they provide the highest quality clients to work with so getting more of them should be a priority. As an experienced attorney marketing firm we are familiar with both the need for referrals and with ways of gaining more of them. Referrals should not be approached with a passive mindset. Sure, your association memberships, business relationships, organizational affiliations, and other usual sources of referrals will trickle referrals intermittently but what about tapping into a referral stream that provides “super-clients” on a consistent basis?
Why not start with the lowest hanging fruit available to you? Your own clients! People that you have worked with before and trust you are the best source of referrals for your law firm. The problem is most people have trouble asking for referrals and if you don’t ask they won’t send them! As Infusionsoft Certified Partners, authenticWEB is intimately familiar with this conundrum and we have a multitude of solutions for your firm.
Referral Marketing Strategies With Proven Results
Our proven, measurable, referral marketing strategies are designed to maximize the best source of referrals your firm already has! Using your client list we create referral marketing campaigns designed to guide your past clients in how to send your firm new work. Remember, if you don’t ask they won’t send them! What’s the best part of this marketing strategy? You can tell them the exact type of cases that you are looking for! Imagine that, working on the types of cases you want to with people that want to work with you!
Another great source of referrals for your firm are other attorneys. However, just as past clients need instruction so to do your legal peers. They need to know if you offer referral fees, what types of cases you want, and if you are competent! When referring, attorneys want to send their referral to specialists that will excel in their representation. Don’t be afraid to focus on one practice area! Over generalizing may dilute your referral sources as they won’t identify your firm as experts.
Attorney Marketing Strategies by authenticWEB
authenticWEB is Orlando’s premier attorney marketing agency making us familiar with many of the problems facing law firms as they try to expand their practices and navigate the digital world. Because of this we are able to see changes in the marketplace as they occur keeping our clients at the forefront of the online marketing frontier. Whether those changes are in design, SEO, referral marketing, inbound marketing, or various other aspects that affect your practice we are well positioned to make a difference for your firm. Please contact us today for a free consultation and learn how to take your practice to the next level using proven referral marketing strategies!
authenticWEB is dedicated to helping attorneys thrive and we’ve developed a series of webinars that focus on problems facing lawyers as they seek to expand their firms and navigate the Wild West of the Internet. Our upcoming webinar, “How to Get More Referrals For Your Law Firm” will go over 9 referral systems designed to maximize your chances to gain the best clients for your practice. You will learn how to use your email lists to ask former clients for referrals. You’ll learn how to identify the best referral sources in your network. And you’ll learn how all of this is easier than you are probably making it out to be!
Our Webinars Are Dedicated To Helping Your Firm Succeed
Our live webinar will be a place for you to ask questions and learn about the problems other attorneys like you are facing while growing their practices. We welcome your input as we strive to know more of the problems lawyers encounter while marketing, asking for referrals, and expanding their firms. Please join us Wednesday March, 18th at 3 PM EST! We look forward to seeing you there!