Websites Designed for Conversion
Your website should be a place to learn about what you do, your background and how you are going to be able to help the viewer. Throughout the process your viewers decision to become a client would be affirmed through your design and content.
Providing value is the best way to convert and gain clientele, it also is the best reason to continuously return to you. There is value in good design, and it is important to utilize design to further your professional value.
The end goal of any web design is to turn visitors into interested potential clients, from which you can convert to true and continuous clientele with your calls to action. You should consistently, authentically and effectively connected with your potential clients; reassuring them on a psychological level that you are not only an expert in your field, but that there is undeniable value in your services and irreplaceable value in you.
Here at authenticWEB we spend an ample amount of time getting to know your business and your goals. Once we do, we use the latest techniques to make your website into a marketing machine. Things we will discuss to increase website conversion rates will include:
- Long Form Pages
- Visual and Video Storytelling
- Full Width Design
- Mobile Responsive Design
- Lead Magnets
- Calls to Action
Long Form Design and You
Long form web design is one of our favorite tools of web design here, it is an excellent way to pack information out to your potential clients in an organized and simple fashion. Long form design is just as it sounds, simply put it is a webpage that is designed to have the user scroll down.
This design type is especially effective for professionals who wish to give their web visitors plenty of information without overwhelming them. You are able to control the flow of information and have the viewer start and end where you desire.
As viewers scroll down through the website you are not only in control, but you are consistently building value through each and every field of the webpage. Visuals alongside basic who, what, when and where questions will prompt viewers to continue for more information. As the user scrolls down they receive educational information along with convincing information that validates and places your value high in their mind. At the bottom of the web page viewers will be brought to a conclusion and a call to action that would connect them to you.
I’m including some awesome examples, and some of our favorite projects, directly below. Both of these links are not only excellent examples of long form design, but they utilize various design elements, graphics and features that are designed to capture and intrigue the viewers.