I was reading an article this week in regards to 10 key guidelines to use for video marketing. Out of all that was listed, I felt that two of the mentioned tips were useful for our clients. In fact the core of the video content we create for our clients use these points all the time.
Informative Information is key to a successful video
Videos should be created to not only add value but to inform the viewer of all of your unique services that you can provide. With each video you make, you increase your authority and in turn provide content that Google likes. This helps the search engine notice your content and will bump up your SEO value ranking your website higher in the search results.
Answer your clients questions before they are asked
A lot of times you are probably asked the same question(s) over and over again by various people you interact with everyday. While your answer is new to the person you are talking to at the moment, repeating the same things over and over again not only slows down your productivity, but also costs you money. One of the ways that we solve this particular problem for our client’s is by creating FAQ videos. These short videos take the time to answer the questions most frequently asked of you, for you! In the end the client is happy because their question(s) were answered by you and you now have more time and increased productivity.