Marketing Predictions for 2015

2015 is almost here, so my question to you is have you already prepared your marketing plan for the coming year? There are many predictions trending of what will be the best practices to use for business marketing. In fact, Wheelhouse Advisors took the opportunity to compile a list of 10 marketing predictions for the coming year. Out of the ten, three of those predictions in particular caught my attention:

  • Adoption of Video – particularly Explainer Videos
  • Personalization
  • Increased focus on mobile

The good news is that creating a single video can cover all of these points with little effort. For example, people look up information because of their particular interest or needs. Let’s say, a customer comes to your business looking for answers to their question(s). A majority of the time, what a customer feels is unique can actually be what’s commonly asked of you all the time. By creating a video answering those frequently asked questions, you are really doing several things:

  • Answering questions a potential client have without having to meet them unnecessarily
  • Explaining reasons why the problem is happening
  • Saving valuable time and money by educating the viewer before they arrange to meet you
  • Providing possible solutions and explaining why their problem even occurred
  • The video will appear to be personalized for the viewer
  • The video can be added to mobile sites sending traffic to your business
  • Giving the viewer instant gratification knowing that you helped solve/understand their problem
  • Producing the leads that you actually want for your business
  • The viewer learns who you are, what you and your business is about and let’s them gauge if you are the right fit for them

As you can see, a single video can do so much for your business. As we move forward to the new year, definitely consider incorporating video into your marketing budget. There are many other predictions to look into as well, so I will leave you with Wheelhouse Advisors’ 10 Marketing Predictions for 2015:

Orlando Web Design

Do any of these trends catch your eye? authenticWEB can help you make these predictions a reality. We are an award-winning SEO and web design company in Orlando focused on improving small businesses’ marketing through inbound marketing, online video, and social media management. Call us today for a free consultation.


The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.