Pick Your Purpose: Decide What You Want Your Online Videos To Do

Form Follows Function

As you create content and videos for your website and social media, you should decide on the purpose of that content. Are you trying to establish authority? Trying to get them to call you? Trying to get them to visit more webpages on your site?

When you decide on the purpose of your video content, it will help you decide on the right video format. Sign up for authenticACTION to learn about those different types of videos and how they can work for your business.

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If you’re already signed up to receive authenticACTION, you’re ahead of the game. Check your inbox for this week’s tip on how to differentiate between types of videos depending on the intended purpose. This week’s authenticACTION also includes more information about how to master online video for your business.

Not signed up for authenticACTION? No worries! You can sign up by clicking the button below. All we need is your name and email address and you’ll be on your way to improving your business by 167% in one year.

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