Form Follows Function
As you create content and videos for your website and social media, you should decide on the purpose of that content. Are you trying to establish authority? Trying to get them to call you? Trying to get them to visit more webpages on your site?
When you decide on the purpose of your video content, it will help you decide on the right video format. Sign up for authenticACTION to learn about those different types of videos and how they can work for your business.
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If you’re already signed up to receive authenticACTION, you’re ahead of the game. Check your inbox for this week’s tip on how to differentiate between types of videos depending on the intended purpose. This week’s authenticACTION also includes more information about how to master online video for your business.
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