It’s a known fact that video has become a defining feature of online marketing for business owners, entrepreneurs and legal entities alike.
In the past year we’ve seen Twitter launch autoplay videos in our feeds, Facebook giving businesses new opportunities to advertise using video, and the start of live streaming on entities like Periscope. (Now, Facebook has even jumped on board!)
According to business leader Andrew Angus the play button is becoming, “the most compelling call-to-action on the web.” Studies and statistics rave and we ourselves have seen the results!
What is it that gives video a “one up” on other marketing tactics?
To start, the video that your business is to create will be unique to your story and to the story of the client you want to reach. That’s right, I said client… singular. It’s possible, we promise! (Not sure where to start? Try this)
Once you have your story, hit record; then, it’s time to concentrate on distribution. Each video you create should speak to your ideal client at different points of their buying process. We want to entice viewers to get to know, like and trust you; knowing both who your ideal client is and where they are (physically, emotionally, financially, etc.) is vital to understand where your videos should go.
The facts remain:
- It is projected that 74% of all internet traffic in 2017 will be video
- Utilizing video in email can boost open rates by 20% and increase click-through rates 2-3X
- 78% of people watch videos online every week, 55% of people watch videos online every day
- Marketing professionals worldwide name video as the type of content with the best ROI
You can learn even more about video, including the specific types we have found to be tent poles for success, here.
Ready to learn more? Let’s connect!
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