How Small Business Videos Affect Consumers and Their Purchasing Decisions

The power of a single, lone video for a small business’ product or service is vastly infinite. So much so that has compiled an extensive survey on how video used for small business impacts consumers and their purchases. If you are not using video to promote your business, here are 5 reasons why should start doing so right now:

  • 73% of all U.S. adults are more likely to purchase after watching an online video that explains the product or service.
  • 96% of consumers find videos helpful when making purchase decisions online.
  • 77% of consumers consider companies that create online video as more engaged with customers.
  • 58% of those surveyed consider brands with video content to be more trustworthy.
  • 71% of consumers say that videos leave a positive impression of a company.

For those of you already creating and using videos for your products and services, these facts really help validate what you are already experiencing with increased sales. And while you are making such wonderful content,  you maybe wondering how your clients are really engaging with your video’s content. Fortunately, Animoto’s iconographic makes seeing the results from their survey 1000 times clearer.

Small Business Video infographic

If you are looking to add video for your marketing, we at authenticWEB can assist in making your next business video today.


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