At authenticWEB, we always strive for authenticity. We also tell you to use testimonials as much as possible. People connect to authenticity, which is the story or the “Why” behind what you do. It’s what gets you going and keeps you going in your job.
For me, I love to hear the stories of how we transformed people’s businesses. I love it when Doug Richards say he gets called for every major case in Colorado because of his website. When Guardian Ad Litem tells me how excited they are to launch their new site and how great Corey has been in helping them, I actually get goosebumps.
People we work with help people, whether it’s to enjoy life more or to get out of a bad situation. We help them help others while also aiding our clients to build the business of their dreams.
Telling the stories of what makes you feel good on your social media makes your social media authentic and fun to read – but it also increases engagement. Below is a great example from adoption attorney Mary K. Wimsett’s Facebook page.
This is social media writing at its best. Your social media should never be constant “selling” – you need to keep your social media social!
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In this week’s authenticACTION email, I share the simple formula for creating relatable and “Like”able (pun intended) social media posts. If you’re already signed up for authenticACTION, be on the lookout for this week’s email.
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