I was a successful trader for years. I used trading profits to start my current company. I still trade my own money. One thing I learned early on from much research is that the only commonality to great traders was mindset.
Many people think great traders are geniuses, but few are. It’s all about trade management and that is done through mindset.
So I am kicking off a Multi-mindset Monday on marketing with the mind of a trader.
Know your marketing entry and exit
What defines success and failure in your internet marketing?
The first step to being a great trader is knowing your entry and your exit. The same plan applies to great internet marketing, including designing a successful website and identify success in Search Engine Optimization. This is not “I have a $1000 dollar budget and I want to make $10,000.” To really succeed at trading and marketing, have a crystal clear idea of what success looks like.
Getting Crystal Clear
You should be answering question like:
What type of client?
How much are they worth? What are you willing to pay? What’s the best mix of marketing?
You should also have an out if things go wrong.
The clearer you are here, with your goals and an exit strategy, the more you improve your odds of success.
You will also prevent emotion from getting in the way.
Identify success in your internet marketing prevents emotional responses
One thing I am going to reiterate throughout this series is that emotions will get in the way. Your emotions before you start paying for marketing will be completely different. By being clear on what success and failure look like ahead of time, you greatly increase your odds of staying in the game and steering clear of emotional responses.