While developing the plan for your website, creating an SEO strategy can seem like an overwhelming task if looked at as one whole piece. The best way to tackle SEO is to break each step down, bit by bit.
Do not look at your website as one whole site, but instead look at it as individual pages. Then, prioritize your pages based on importance. Which pages are your revenue drivers? What are the important landing pages for your customers? Which pages will get the most traffic? When you figure out the 3-5 most important pages– give them the most of your time, energy, SEO, and resources.