One of the reasons why using keywords when blogging is so important is because keywords help businesses and individuals optimize their sites. The definition of optimize is to rearrange, rewrite or improve efficiency of retrieval. Optimizing is just that—it is how your web presence is ranked and arranged in a search, and it is heavily weighed on the use of keywords. This means that if business owners use more keywords as opposed to general terms their sites might actually receive more web traffic because their sites would appear in searches for specific things more often. Remember when blogging if you are topic is how to optimize, make sure you include keywords that go with optimize such as web presence, keyword, search, search engine, search engine optimization, optimization, rank, etc. And if you are talking about caring for a sweet friendly dog, make sure that you include the breed, breed nicknames, the general temperaments, and commonality of the breed.