Some of the best stories to share with potential clients are case studies.
Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave.
When writing a case study, think about the story you’re telling from a potential client’s perspective; they should see the solution they seek within your story.
Some important points to consider when creating a case study:
- Tell who they are
- What was their conflict?
- Did they doubt you?
- What obstacles did you have while working together, and how did you get past them?
- How did you resolve their original conflict?
- How are their lives different now?
Does your service give back a piece of someone’s life? Tell potential clients the potential outcome of their situation when they hire you; be honest and connect with them on a personal level.
After working with you, do they have more hours in the day? Are they less stressed? Do they become a better spouse? A better mother or father?
Use your past client’s story to show the pivotal turn in which you were the driving force. Show that just by doing what you do, that you can resolve their specific conflict.
When you open up and set expectations, you’ll take people on a journey; they get a peek behind the curtain at what could be, and they want it.