by Ian Garlic | Mar 23, 2018 | aW Marketing, Case Studies, Marketing, Video Marketing
Foremost, the perfect video case study is actually a story. No one remembers “studies” unless they contain some groundbreaking fact. Even then, we put those groundbreaking facts into the context of a personal story. For example, we’ll talk about a stat, “only 4%... by Ian Garlic | Nov 1, 2017 | aW Marketing, Case Studies
When Tommy Yionoulis of OpsAnalytica started his business, his team struggled to develop a successful marketing strategy. Nobody on his team had any prior experience in marketing, but they knew they needed to do something. They started reading any book on digital... by Ian Garlic | Mar 6, 2017 | Case Studies, Marketing
Love them or hate them, video case stories are an integral part of any marketing strategy. It gives customers the chance to hear a story involving people just like them. They will not only see the results your business provided, they’ll see how grateful your customers... by Ian Garlic | Nov 14, 2016 | Case Studies
A crucial aspect you should focus on is telling your story. The best part about great stories is that people will remember them. Great storytelling will make people remember you. You must know that it’s not just about telling the right stories, but telling the... by Ian Garlic | Nov 2, 2016 | Case Studies
You can use case studies to enhance your SEO (Search Engine Optimization) value, but you should tell stories instead. This is why it’s important for you to create the right story at the right time. When people search something on Google, they’re looking for a solution... by Ian Garlic | Mar 25, 2016 | authenticWEB, Case Studies, Marketing
Some of the best stories to share with potential clients are case studies. Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave. When writing a case...