Case Studies

Are You Talking to the Wrong Clients?

When Tommy Yionoulis of OpsAnalytica started his business, his team struggled to develop a successful marketing strategy. Nobody on his team had any prior experience in marketing, but they knew they needed to do something. They started reading any book on digital...

What Makes a Video Case Story Great?

Love them or hate them, video case stories are an integral part of any marketing strategy. It gives customers the chance to hear a story involving people just like them. They will not only see the results your business provided, they’ll see how grateful your customers...

Composing a Case Study

Some of the best stories to share with potential clients are case studies. Many people confuse these for testimonials, concentrating only on the resolution of the conflict, but in doing so they miss the information that potential clients crave. When writing a case...