Do you have:
- a website guy?
- a graphics person?
- a video guy?
- a content girl?
- an SEO guy?
- a social media girl?
- an email person?
How often do they talk? Do they all work toward a singular vision? Do they understand your goals or are they simply working toward theirs? You could have the best of all of these internet marketing experts, but if they are moving in different directions, then you are wasting time and money plus losing prospects.
The number one flaw in any multi-step marketing campaign is a lack of cohesive messaging. When things do not work together, people are confused. Have you ever noticed when a big marketing campaign comes out for a new soft drink, you see the same marketing over and over in different ways? That’s soda. People understand soda.
Nothing confusing here.
People don’t understand personal injury law. When you provide potential clients consistency in design, message and a flow of content your prospects feel comfortable. When they feel comfortable, they make a decision.
Online media is quickly integrating as well, so having a team in each of these sections allows for a more seamless experience and much better overall use of website design.
Think of your marketing campaign like a movie. You are the Executive Producer, now you need to make sure everyone is making the same movie.