by Ian Garlic | Jun 27, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
Where are Your Ideal Clients? We’ve already discussed the importance of knowing who your ideal clients are. The next step is discovering where to find them! Everyone is on Google and Facebook, right? Well, maybe in the beginning. But we all are separating. Sure,... by Ian Garlic | Jun 17, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
How much do you plan on making this year? If you only have referral sources, then take those referral sources and add 20%. A good web campaign should bring you about 20% above and beyond your other sources. A great web campaign will bring you much more in terms of... by Ian Garlic | Jun 12, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
A few weeks ago, we wrote a blog post about how people find attorneys these days. Despite being replaced by the Internet as the top source of business for law firms, “recommendations from friends and family” is still the second most used method of finding... by Ian Garlic | Jun 10, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
“People tell us who they are, but we ignore it because we want them to be who we want them to be.” Donald Draper I have boiled it down to Six Rules for SEO/Social Media Marketing Success: Listen Consummate Curate Mediate Facilitate Initiate These are in... by Ian Garlic | May 30, 2014 | authenticWEB, Marketing, Personal Injury Mistakes
“Problems can not be solved with the same mind that created them.” – Albert Einstein What is your mindset? Do you even pay attention to it? If you are not, then other people are driving you. I believe for us to be the best internet marketing company, I need to... by Ian Garlic | May 28, 2014 | authenticWEB, Case Studies, Marketing, Personal Injury Mistakes
Video testimonials suck. When you ask someone to talk about how great you are it comes off unnatural. However, when you create case studies, you tell stories of how you help people. A video case study from a former client tells of their complete experience from...