As we have previously discussed, Google is becoming more intuitive. Search is being refined, conceptualizing websites and attempting to give users the most relevant and useful information — not just pages that happen to contain the searched terms.

One way in which Google is attempting to do this is by making search more local.

For example, if you search for a currently-playing movie’s title while signed onto your Google account, your location information will be factored in — and you will be shown links and information on how to get tickets for said movie at theaters in your area. Google is smart enough to intuit that, if you live in Orlando, tickets for a showing in Tokyo will probably not be relevant for you.

The Importance Of Google Local Listings

If your business has a physical location — an office or storefront — you can take advantage of local search. Obviously, if you have a storefront, your ideal clients would be those people who are close enough to be able to visit your business. If you have, for example, a bakery in New York City — wouldn’t it be great if Google users in your area who searched for “bakery” got a comprehensive result for your business, with quick access to driving directions and store hours?

This is why, if you are in a position to take advantage of local listings, we recommend that you do so. For small local businesses, it could mean all the difference. Local listings allow your business to enjoy the following benefits:

• Maps integrated into the search result – This not only makes it easier for people to find how to get to your business, but it has been proven to attract user’s attention, more so than being the number one top result.
• Access to every aspect of your business’ Google Plus page – This will enable you to better control your business’ presence on Google Plus by adding pictures, store hours, and more. Make sure your business is represented the way you want it to.
• Improve your reach, and build your online reputation – Google Plus, can be a great platform to build your online reputation. Having control over your listing, as well as your G+ page, can help you connect with your clients.

The key thing here is that you want to be where your potential clients are. Why would you not want to take advantage of Google users who might be searching for something nearby?