by Ian Garlic | Mar 5, 2015 | Attorney Problems, Google, Legal, SEO
Word of mouth advertising – for years, this phrase constituted the beginning and the end of marketing “strategy” for many law firms. Sure, there were TV ads, radio ads, and The Yellow Pages but for many firms referrals generated the most business. This strategy... by Ian Garlic | May 13, 2014 | authenticWEB, Google, Personal Injury Mistakes
If you don’t know who Matt Cutts is, learn. He is the head of spam control for Google. No, not the spam you eat and not email spam. “Search spam” are people trying to “game” the search results. In a way, most SEO people can fall into the realm of... by Ian Garlic | Mar 5, 2014 | authenticWEB, Google, Marketing, Social Search, Uncategorized
As we have previously discussed, Google is becoming more intuitive. Search is being refined, conceptualizing websites and attempting to give users the most relevant and useful information — not just pages that happen to contain the searched terms. One way in... by Ian Garlic | Nov 1, 2013 | authenticWEB, Google, Marketing, Social Media, Social Search
You bet it does. We started developing our Google+ Strategy about a year ago. When I say strategy I actually mean Massive Action Plan How do Attorneys Get More Clients with Google Plus? First, they need to properly set it up. Second, if you are an attorney, you... by Ian Garlic | Jun 3, 2013 | Google, Technology, Tips and Tricks
If you would like to upgrade to the new Gmail, here are the steps: Click on settings on Gmail. Click on configure inbox. Check the following areas. Primary Social Promotions updates forums Include starred in primary Hit save and you should have the new Gmail. If you... by Ian Garlic | May 6, 2013 | Google, SEO, Social Media
Lately, Google authorship has been on everyone’s minds. From an online marketing standpoint, it’s a very useful concept, and, if you’re looking to take your company or business to the next level, claiming authorship of your content online is a wise step to take....