You can use case studies to enhance your SEO (Search Engine Optimization) value, but you should tell stories instead. This is why it’s important for you to create the right story at the right time.
When people search something on Google, they’re looking for a solution to a problem or an answer to a question. In searching for answers, they may find what they need through your website, especially if they can relate to your story.
People can search for answers, but they will be engaged if you solve their problems with case studies. These case studies may increase your traffic immensely.
Listen to our CEO Ian Garlic explain how important case stories are on the 4th episode of his podcast The Garlic Marketing Show.
People SEARCH for Case Studies
First of all, people look for case studies across the internet. In all the sites that we manage, people type in the term “case studies.” People want to hear stories of others and relate to their experience.
Likewise, people search for case studies to validate your product or service. If you’re in the marketing business, you’ll notice that people want to know if your services are useful. The best way to achieve this is to look up case studies.
Organic Search Traffic and Case Stories
When people search for your content on Google, you create organic search traffic. When you use case studies, you will be able to significantly increase your search traffic because people will be searching for your stories.
If you have the capabilities to create case stories, you can try them out. You can create blog articles with case stories to generate search traffic, but there’s another way you can utilize the known search engine.
Youtube is the second most used search engine on the internet. If you want to get ranked for a particular term, video SEO is the way to go.
You can transform your case stories into video interviews and testimonials. When you tie these in with your blog posts and social websites, you’ll be able to generate more traffic than you can imagine.
All you need is the perfect title for your video and blog post to generate search traffic.
If you utilize case studies and case stories, you will be able to bring your product or service to the next level!