Should I Advertise with Google Pay Per Click (PPC) or Ad Words

You can always pay to be advertised on Google but these ads are ignored many of times.

Placing an advertisement  requires you to place a bid for Google and get charged a fee every time someone clicks your ad. You can get charged even if the hit was by accident. At the end of the day your business wants to create revenue by attracting potiental clients, not creating sunk cost. These advertisements are usually placed off to the right and on the top of your search engine results. Many of us agree they ignore the ads majority of the time.

The Problem with Google Pay Per Click for Small Business

Besides a lack of use other problems with PPC (Pay Per Click) or Adwords include

Commoditization is the biggest thing to avoid, because once you start battling on price as a service professional, you change your business completely.  You most likely will then start to hate your business.

The Best Time to Use PPC

There are times you want to use PPC including

  • Testing names
  • Branding Campaigns
  • Prior to SEO “Taking hold”
  • When you are selling something where price is the headline
  • When you are taking hold of terms that might not be directly related  but have tangential value

Where you want to be in Google Search

Where most of us want to be (and trust) is in the Google Search Results.  You get there by developing your internet capital (links, urls, content) and understanding for what your client is searching. This is the heart of Search Engine Optimization, and the best way to get the most out of your internet marketing budget.

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