by Ian Garlic | Mar 17, 2014 | Uncategorized
I was crossing the Throgs Neck Bridge when I first heard authenticity defined. I was listening to Seth Godin’s “All Marketers are Liars”. I understood the world was changing for business. This was before the big Facebook revolution, but it was... by Ian Garlic | Mar 5, 2014 | authenticWEB, Google, Marketing, Social Search, Uncategorized
As we have previously discussed, Google is becoming more intuitive. Search is being refined, conceptualizing websites and attempting to give users the most relevant and useful information — not just pages that happen to contain the searched terms. One way in... by Ian Garlic | Mar 3, 2014 | authenticWEB, Marketing
I used to play golf often. I played competitively for a while. My height and strength (I am 6’6″ and 240 lbs) really enabled me to crush the ball. I also had a big backswing that led to some very erratic shots. Throughout my early golf “career”... by Ian Garlic | Feb 18, 2014 | authenticWEB, Facebook, Marketing, SM Marketing, Social Media, Social Search, Twitter
Humans are social creatures, and ever since the advent of the internet, we knew it would only be a matter of time before we found ways to forge social interactions — even friendships and relationships — online. As a business owner, you want to build a... by Ian Garlic | Feb 17, 2014 | authenticWEB, Marketing
Your day can get away from you. Your week. Your year. Your career. Your life. In these days of information overload, its easy to put our head down and just grind through work. It’s easy to find urgent work: the “false” urgent of the email inbox, completion of a...