by Ian Garlic | Sep 10, 2010 | Facebook, Google, Social Media
It has been reported that Internet users are now spending more time socializing on Facebook then searching on Google, this data comes from a market research study performed by ComScore. This data has been collected by over 2 million users and data analysis from... by Ian Garlic | Sep 1, 2010 | aW Marketing
Creating a strong and effective brand is important for businesses large and small, but simply creating your brand is not enough. Branding experts estimate that 35 to 40 percent of a company’s market capitalization can be equated with the company’s brand. A potential... by Ian Garlic | Aug 27, 2010 | aW Marketing
QR codes may possibly be the next big mobile marketing tool coming our way. They are codes that you can find on business cards and promotional material. These codes are scanned via cell phones by taking photos of the code and processing it. The message from the code... by Ian Garlic | Aug 27, 2010 | aW Marketing
A strong brand image is a fundamental element for any business, large or small, online or brick-and-mortar. But what is your brand? Your brand is a visual expression of your company’s core values and mission. This can include your logo, your byline, your website and... by Ian Garlic | Aug 16, 2010 | aW Marketing
As of Friday Aug. 13th IBM announced they would be purchasing Unica a software analytics firm for $480 million. This all-cash deal will pay out $21 per share for Unica going from Thursday’s closing price of $9.55 a share to $20.76, an $11.21 increase. So why the...