Social Media Analytics Programs
SEO Expert Ian Garlic explains some issues with the current generation of programs that measure social media analytics.
What if a Client Doesn’t Take Your Advice?
Here, Ian Garlic explains his philosophy on clients that refuse to take advice about ways to improve their site.
Service-Based Versus Product-Based
Ian Garlic explains the differences between a service-based site and a site that sells products.
Misunderstood Analytics
Here, Ian Garlic explains and corrects one of the most common misconceptions about analytics.
“How Businesses Can Increase Word-of-Mouth Recommendations”
On June 4, 2012, the results of BrightLocal’s 2012 local consumer review survey were released. This survey collected information about “consumer recommendation behavior”--the way consumers advertise businesses--between January 15 and March 1. Then, BrightLocal...
How Long Have You Been Working with Analytics?
SEO Expert Ian Garlic talks about his experience with analytics.
Babel Phish
A recent Economist Online article describes an intriguing study done by Cambridge University computer scientist Joseph Bonneau. Bonneau analyzed passwords used by roughly 70 million (anonymous) Yahoo members worldwide in search of trends. One particularly interesting...
The Google Knowledge Graph
On May 17, 2012, Google used their official blog to announce a new search engine feature: the “knowledge graph.” The knowledge graph is Google’s attempt to teach their search engine how to recognize the connections between a written word and a real-life entity—a...
CEOs are Finally Warming Up to Social Media
Generally, social media is one of the most infrequently used ways for CEOs to connect with people, but a global CEO study hosted by IBM strongly suggests that it should jump to the top two within the next three to five years. IBM also predicts that, within five years,...
Changing With the Times
Ian Garlic discusses how Google Analytics has become more user-friendly, taking cues from social media and incorporating a person's social relationships into the way it functions for him or her.